How EOS Lip Balm Climbed To The Top Of The Lip Balm Industry

Evolution of Smooth is now a best selling lip balm brand. You will find EOS lip balm( displayed and sold in the health and beauty aisle of major retailers such as Costco, Walmart and CVS pharmacy. Online merchants Well and Amazon have EOS on their sites too. By sales amount, Evolution of Smooth is the number two best selling lip balm in the nation only behind Burt’s Bees.

What is truly incredible about the success of Evolution of Smooth is that the company is only several years old. Adding to the incredible story is that EOS had entered a market that had big players such as Chapstix. The firm has since outdone Chapstix in sales and is now perhaps even more recognizable in brand name, especially among younger millennial generation consumers.

The success of Evolution of Smooth can be attributed to two things. The first thing is innovation. The founders of the company brought new ideas to an industry that had not seen any real innovation for almost a hundred years. Evolution of Smooth introduced a new form of packaging and product shape that would later be emulated by other lip balm brands across the industry. EOS also introduced new flavors besides the mint, cherry or tasteless varieties. Thanks to EOS, you now have a wide array of lip balm flavors to suit your preference.

The second factor that has brought great success and recognition to the EOS brand is the clever use of social media in marketing. Evolution of Smooth has hired health and beauty bloggers to sample and describe their product. This has helped get the word out about the product and introduced it to a millennial generation that spends an increasing amount of time on the web.