It started off with a simple task that so many other companies have tried to follow: create a snack that is both good for you and good in taste. This was the idea from the brainchild behind Green Park Holdings: Livio Bisterzo. Formed in 2015, Green Park Holdings is a nutrition company with a mission of creating wonderful tasting snacks that are also healthy.
Launched in April of 2016, Hippeas has become the most reputable snack option from Green Park Holdings yet. Hippeas are organic chickpeas that come in four different flavors to satisfy everyone. They are also a vegan snack that is also gluten-free, low in fat, and high in protein and fiber. Coming in a bright yellow package with half of a smiling face on the front, Hippeas are catered to their niche audience, the hippie.
But not only are Hippeas good for you, they are good for the people across the world living in hunger. Hippeas has partnered with Farm Africa, a charity aiming to end the hunger and bring wealth back to eastern Africa. Farm Africa’s mantra: “Peas, Love & Giving Back,” and with every sale of Hippeas, a portion of that sale will go to helping those who need help the most.
The founder of Green Park Holdings, Livio Bisterzo is the brainchild of the Hippeas. He is an Italian entrepreneur out of California, who got started in the entrepreneurial business with an events business back in 2003. He also has experience in the hospitality field along with consumer and other lifestyle brand businesses.
He wanted to create Green Park Holdings to shake-up the global snack market. He saw an opportunity for a company that could not only impact the people who buy the products by making the snacks healthy for them, but also create a brand that creates lasting social impacts across the world.
And so far, with Hippeas, Bisterzo has done just that; projected sales by the end of 2018 at the rate of sales right now, Hippeas would create about $35 million in revenue. Not to bad for a hippie brand.