Edwin Miranda is the CEO and founder of KOI IXS, a marketing agency based in Miami. Miranda believes that any marketing strategy should be performance-driven to help other businesses to grow their brands and increase their market share. There is no important goal in business as establishing good connections with the customers. With the solutions offered by KOI IXS, there is no doubt that any business can manage to gain global appeal. The company has achieved huge success in the past, and its eyes are set on achieving future success. Technology is bringing huge changes in the industry, and there is a need for marketing agencies to align themselves with the future.
In the modern marketing industry, attribution and predictive marketing are taking shape as new trends that will determine the future of brands. Edwin Miranda believes that his role as a marketing strategist is to deliver solutions that help clients to achieve their goals. One of the challenges he has faced in this business is the inability to measure the success of strategies through technology. As we move into the future, marketing strategies will incorporate machine learning technologies that will enhance the acquisition of new customers and retention of existing ones.
The role of predictive marketing is to make personalized marketing a reality. The advantage that the business sector will get from predictive analytics is that the solutions are available to almost every business. Even small-scale traders can afford to invest in predictive analytics. Predictive marketing will create a scenario where small businesses will manage to front threatening competition to the larger corporations.
Edwin Miranda believes that there are things that new entrepreneurs need to understand. For anyone to be successful as an entrepreneur, risk-taking must be part and parcel of the process. It is only through risk taking that one can understand ideas that can work and those that cannot. Also, young entrepreneurs need to know that the people they surround themselves with will determine how far they will go as successful business persons.
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