Today’s retail business credits much of their recent success to customer reviews. Fabletics is one of those companies that owe a great deal of popularity to the positive reviews of their products and their company in the last several years. The power of the crowd is a real factor in a business’s success or failure.
Fabletics currently has over 1 million customers that subscribe to their brand and have raked in over $235 million since they were founded in 2013. Those are incredible numbers, which are heavily influenced by the power of the customers’ words. Fabletics has always openly embraced feedback from their customers, and used that feedback to improve their brand and the way their company operates to better accommodate their fans. A recent study determined that people trust online reviews as much as they would a word of mouth recommendation from a friend. That in itself has a powerful effect on the retail industry as a whole.
Fabletics has enjoyed incredible success because of their commitment to quality and customer satisfaction. They offer products at a fraction of the cost of other athletic apparel. Kate Hudson selects materials are designed to last, and the clothing comes in fun fashions that are meant to be enjoyed. The company is also known for creating comfortable evening wear, as well as swimsuits that stay in place. Kate Hudson has been a key factor in the introduction of the variety of popular clothing items because she knows that people want more out of their clothing, and Fabletics has the ability to deliver style, function, and fashion, which is a winning combination.
Fabletics is mainly an e-commerce platform that operates like its sister company JustFab. The subscription service allows customers to tell the personal stylists what their fashion taste is when they sign up. Every month a wardrobe is selected by the in-house stylists. There is a monthly subscription fee that covers the cost of a single item each month. If you choose to skip the month, you can log on and select the option to skip without a penalty. This flexibility is one of the reasons that so many subscribers have given positive reviews of the company. They know that they are going to get quality pieces that fit their style for a fraction of the price of other brands, and if they don’t want to make a purchase they don’t have to. Co-owner Kate Hudson insists that the brand remains a customer favorite by giving them what they want without a hassle.
Fabletics has been able to generate impressive revenue amounts and is still growing and thriving. They are expected to continue their growth trend over the next several years. THe company makes a point to keep introducing interesting and stylish clothing to their customers, and that is one of the reasons they remain popular consistently.
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