Over the last few years, Jeunesse Global has emerged as one of the most innovative and important names in the global health and beauty industry. The company has come seemingly out of nowhere, only having been founded in 2009. But over its brief existence, it has contributed some of the most effective and sought-after products to the global market that have ever been seen.
The company was founded by North American direct-selling veterans Randy Ray and Wendy Lewis. The couple started Jeunesse as a simple means of combating the boredom and ennui that came with their newly embarked on life of retirement. But Ray and Lewis’ natural inclinations quickly kicked into high gear, and the couple began spending 70 and 80 hours per week on growing their newest enterprise. Before long, Jeunesse Global was a major force on the international stage.
Throughout it all, the one thing that has defined Jeunesse Global has been its stunningly innovative and groundbreaking products. The company has retained some of the best product-development scientists in the business, finding unmet market niches and exploiting them with products that deliver incredible value to customers.
One example of this is the company’s Reserve health drink. Ray and Lewis became aware that there were huge benefits but also huge risks involved in the consumption of red wine. The fact that red wine has been proven to reduce risk factors for things like coronary artery disease to an extent that correlates with a roughly five-year increase in life expectancy would give anyone serious incentive to consider taking up the habit of drinking wine. However, various medical bodies have been reluctant to openly endorse red wine consumption as a means to achieve health. This is because the risks associated with alcohol consumptions, specifically the chance that any given person will develop alcoholism, are so great at the population level that they cancel out any benefits of drinking red wine.
But Reserve has taken the key ingredient in wine, resveratrol, and isolated it. Now, users can get all of the benefits of red wine consumption without incurring any of the steep risks of drinking alcohol.