2017 was the year of The Chainsmokers after the band dominated the pop radio airwaves with their songs, “Paris” and “Something Just Like This” still popular in the charts despite being released over nine months ago. Alex Pall has been a source of inspiration for many DJ’s and undiscovered musicians after building a live following for his DJ duo throughout the early years of the second decade of the 21st-century; the arrival of a creative collaborator, Andrew Taggart from college in Maine pushed Pall to quit his day job and become a full-time musician.
As Andrew Taggart has pushed Alex Pall to explore his creativity and take ownership of the music being created by The Chainsmokers, Pall himself has seen the need to explore how the duo can explore their brand and how they will bring new music to their growing army of fans. Alex Pall has become a social media marketing expert who follows the reaction of fans to the image of The Chainsmokers and how their live shows are being reviewed Online.
One of the major problems identified by Alex Pall as he sought new ways of bringing the best live experience for fans who now expect more than just a live DJ set from the duo. Pall explains he does not wish to simply pipe through the vocals recorded by popular vocalists such as Halsey when touring as he understands bands like Coldplay will not tour alongside The Chainsmokers to sing a single song each night. After disappearing from the public gaze for around nine months, The Chainsmokers returned in 2018 with a darker sound and a full live band to compliment their live performances.
The release of the controversial song, “Sick Boy” also sees Alex Pall and Andrew Taggart take on a new way of looking at the world with the social media platforms The Chainsmokers rely on to stay in contact with their fans targeted for criticism. Alex Pall believes his own opinions about social media are valid and although he has no wish to criticize every aspect of social media he believes living life Offline is still a valid option for himself.